Four patterns. One polo. First run this fall.

Minneapolis, printed all over a performance polo — the skyline, the Stone Arch, the North Star, the Nordeast riverfront — with a laser-eyed loon hiding in every pattern. Made to move: the golf round, the pickup game, the drive north.

No storefront yet, on purpose: the first run gets printed against the pre-order list. Joining costs nothing.

The patterns.

v2 of the line, called 2026-08-28 · all-over prints · every pattern carries the laser loon

Skyline — the shapes, no signs
Stone Arch — spans and water
North Star — l'étoile du nord
Nordeast — silos and marquee

These tiles are the working print art — the same files go to the sample house. The loon with the laser eyes is drawn by us, owed to a certain flag that should have been.

The four icons.

The original chest marks — now the anchor elements inside each pattern · expected $52 · price and sizes lock at sampling

The Stone Arch

oat · navy thread · expected $52

Twenty-three limestone arches over the Mississippi, in one line of navy.

Pre-order →

The Loon

heather · navy thread · expected $52

The state bird, riding low like it owns the lake. It does.

Pre-order →

The Skyline

navy · oat thread · expected $52

Foshay to IDS in a single pass of thread, tone on quiet tone.

Pre-order →

The North Star

spruce · gold thread · expected $52

L'Étoile du Nord — the state motto since 1861, stitched in gold.

Pre-order →

Printed to move.

Performance fabric with the pattern printed through it — nothing cracking in the dryer, nothing peeling at the press. The city reads at conversation distance; the loon reads when someone looks twice.

Placement
All-over — the pattern is the shirt, hem to collar. Tone-on-tone colourways for the quietest version; the laser loon rides in every repeat.
Fabric
Performance knit — light, stretchy, breathable, printed through the fabric so nothing cracks in the dryer or peels at the press.
The icons
Hand-drawn from public landmarks and state symbols. No team marks, no trademarks — the quiet stuff locals clock.

How the first run works.

  1. 1

    Join the list

    An email address, nothing else. No charge, no newsletter — first-run emails only.

  2. 2

    We sample

    Two print houses, the same four patterns. The list sees the samples and the locked price first.

  3. 3

    It ships

    The first run prints this fall and ships in time to wrap. If the list stays too small to print well, we say that instead.

Get first pick.

First-run pricing and first choice of icon go to the list, in order.

Which icon would you wear? Optional.

One email when samples land, one when the run opens.

Product images are illustrations, not photographs — placement shown true to scale. Everything gets sampled on real shirts before anything ships.